Privacy Policy

Lake Como Florist
Last updated: 20 January 2025

Your privacy matters to us. This policy explains what information we collect, why we collect it, and how we protect it. If anything here raises questions, we're always happy to hear from you.

Who We Are

This website is operated by Grazia Allestimenti SRL, a floral design studio specializing in luxury weddings and high-end events across Lake Como and Northern Italy.

Contact
Email: hello@lakecomoflorist.com
Registered in Como, Italy

Information We Collect

We collect personal information only when you choose to share it with us—typically when reaching out about your wedding or event.

Information you provide directly:

  • Name and contact details (email, phone)

  • Event date and location

  • Budget range

  • Details shared in your inquiry message

Information collected automatically:

  • IP address and general location

  • Browser type and device information

  • Pages visited and interaction patterns

  • Cookie data (see below)

We do not collect sensitive personal data unless you explicitly provide it.

How We Collect It

  • Through our inquiry and contact forms

  • Via direct email or messaging correspondence

  • Through cookies and analytics tools embedded in our website

How We Use Your Information

We process your data for the following purposes:

To serve you

  • Responding to inquiries and consultation requests

  • Preparing proposals and coordinating event details

  • Managing ongoing client relationships

To improve our work

  • Analyzing website traffic and user experience

  • Measuring advertising performance

  • Refining how we communicate and present our services

To meet legal obligations

  • Compliance with Italian and EU regulations

  • Accounting and record-keeping requirements

Legal Basis for Processing

Under the GDPR, we process personal data based on:

  • Consent — when you voluntarily submit information through our forms

  • Pre-contractual measures — to respond to inquiries before entering a formal agreement

  • Legitimate interest — to operate, analyze, and improve our business

  • Legal obligation — when required by applicable law

Cookies & Tracking

Our website uses cookies to ensure proper functionality, analyze traffic, and support our marketing efforts.

Cookie categories we use:

  • Essential — required for the website to function

  • Analytics — help us understand how visitors use our site

  • Marketing — support advertising measurement and retargeting

We use a cookie consent banner (provided by Squarespace) that allows you to manage your preferences. You may also adjust settings through your browser at any time.

Analytics & Advertising Tools

We work with the following third-party services:

ServicePurposeGoogle Analytics 4Website traffic and behavior analysisGoogle AdsAdvertising performance and conversion trackingMeta Pixel (Facebook & Instagram)Advertising effectiveness measurement

These tools may collect data such as IP address, device information, and browsing behavior. Some data may be transferred outside the EU (including to the United States) under appropriate safeguards such as Standard Contractual Clauses.

Communication Tools

Our website includes a WhatsApp contact button to allow direct communication. When you use it, your interaction is governed by WhatsApp's own privacy policy.

We may also link to external platforms (Instagram, Pinterest, vendor websites). These sites operate under their own privacy policies, which we encourage you to review.

Who We Share Data With

We do not sell or rent your personal information.

Data may be shared only with:

  • Website hosting and technical service providers

  • Analytics and advertising platforms (as described above)

  • Professional advisors, when legally required

All third parties are bound by applicable data protection laws.

Payments

We do not process payments through this website.

All payments are handled offline—via invoice and bank transfer—following consultation. We do not collect, store, or process payment card or financial data online.

How Long We Keep Your Data

We retain personal data only as long as necessary to fulfill the purposes described here.

General retention periods:

  • Inquiry data: up to 3 years (to allow for future correspondence)

  • Client records: up to 7 years (for legal and accounting obligations)

  • Analytics data: as determined by third-party platform settings

When data is no longer required, it is securely deleted or anonymized.

How We Protect Your Data

We implement appropriate technical and organizational measures, including:

  • Secure website hosting with encrypted connections (HTTPS)

  • Restricted internal access to personal data

  • Regular review of data protection procedures

Your Rights

If you are located in the EU, you have the right to:

  • Access your personal data

  • Request correction or deletion

  • Restrict or object to processing

  • Withdraw consent at any time

  • Request data portability

  • Lodge a complaint with a supervisory authority

To exercise any of these rights, contact us at hello@lakecomoflorist.com.

Children's Privacy

Our services are designed for adults planning weddings and events. We do not knowingly collect information from anyone under 18.

International Transfers

Where personal data is transferred outside the EU, we ensure appropriate safeguards are in place in accordance with the GDPR.

Changes to This Policy

We may update this policy from time to time. Any changes will be published here with a revised date. For significant changes, we may also notify you directly.

Governing Law

This Privacy Policy is governed by Italian law and applicable European Union data protection regulations, including the General Data Protection Regulation (GDPR).

Questions? Reach us at hello@lakecomoflorist.com